Simone Jucker recently joined British Chamber of Commerce Abu Dhabi in September 2022. She has resided in Abu Dhabi since 2003. Simone has over 20 years of experience in international marketing and trade relations with the UAE and the countries that form the GCC. She has assisted private companies and government organisations to do business in this part of the world. Formerly a Trade Commissioner (Education & Training), with the Embassy of Canada in Abu Dhabi, and Executive Director of EduNova Gulf LLC, Simone has a wealth of knowledge and contacts in the UAE. She has been an active member of several business groups and councils in Abu Dhabi over the years and held roles including Chair and Vice Chair.