All About Brands

Yas Holding is a leading multi-industry investment and holding company based in the UAE and operating across the GCC and Africa. Despite its renown in the regional economic landscape, it has historically operated under the radar. With this rebrand Yas Holding is signaling a new phase of growth and transformation.

All About Brands, an award-winning creative communications agency, was commissioned to create a bold new visual narrative that would communicate the single cohesive vision of a company operating at scale, and position Yas Holding as the prominent, dynamic and modern holding company it is. After extensive research and several rounds of creative design, All About Brands identified that the elegant confidence of a wordmark was the right direction for Yas Holding, crafting a bold, gold-lettered design with just the right amount of gravitas and professionalism.

With the identity coming into focus, All About Brands created a set of comprehensive guidelines to ensure a consistent brand experience for stakeholders. The scope of work also included a compelling launch story, all creative assets, an animated logo, a brand kit, and a logical brand architecture strategy.

Yas Holding is a leading multi-industry investment and holding company based in the UAE and operating across the GCC and Africa. Despite its renown in the regional economic landscape, it has historically operated under the radar. With this rebrand Yas Holding is signaling a new phase of growth and transformation.

All About Brands, an award-winning creative communications agency, was commissioned to create a bold new visual narrative that would communicate the single cohesive vision of a company operating at scale, and position Yas Holding as the prominent, dynamic and modern holding company it is. After extensive research and several rounds of creative design, All About Brands identified that the elegant confidence of a wordmark was the right direction for Yas Holding, crafting a bold, gold-lettered design with just the right amount of gravitas and professionalism.

With the identity coming into focus, All About Brands created a set of comprehensive guidelines to ensure a consistent brand experience for stakeholders. The scope of work also included a compelling launch story, all creative assets, an animated logo, a brand kit, and a logical brand architecture strategy.