Autostrad International Vehicle Leasing - Sole Proprietorship LLC
As the largest EV rental provider in the UAE with 200 EV cars, Autostrad has been at the forefront of the country’s shift toward sustainable mobility. Our journey with the Rabdan One, a premium extended-range electric vehicle (EREV), has provided fascinating insights into how customers adapt to electric mobility.
The Learning Curve: Adapting to Charging & Range Extenders
Over 54750 rental days in 2024, we’ve seen two distinct customer behaviours:
✅ Residents & Long-Term Renters: Customers quickly establish their own charging routines, plugging in at home or work while keeping the range extender as backup. They see EVs as a practical, cost-efficient alternative to traditional cars.
✅ Tourists & Short-Term Renters: Travelers arriving at UAE airports often rely on the initial battery charge, then switch to the range extender for seamless mobility, treating the car more like a fuel-powered vehicle.
What surprised us most? The range extender isn’t just a safety net—it’s a confidence booster. Customers renting Rabdan One do not experience range anxiety, as they know they can always rely on the petrol engine generator to recharge the battery. This has led to higher demand for long-term EV rentals, with many first-time users becoming comfortable with electrification.
Bridging the Gap to Full EV Adoption
The Rabdan One’s range extender is playing a crucial role in easing customers into electric mobility. While UAE’s charging infrastructure is expanding, extended-range EVs provide a perfect middle ground, allowing customers to experience zero-emission driving without concerns about finding a charging station.
Another key takeaway? Luxury and technology matter. Customers expect:
✔ Multi-drive modes & adaptive cruise control for flexibility & safety.
✔ Premium interiors with leather, massage seats & full-dash infotainment.
✔ A connected experience with AI-powered driving assistance.
Interestingly, while pure EVs are silent, the range extender’s hum keeps drivers engaged—something customers find reassuring rather than disruptive.
The Road Ahead
Our experience proves that extended-range EVs like Rabdan One are key to accelerating EV adoption in the UAE. As charging networks grow, more drivers will transition from hybrid habits to fully electric lifestyles. Until then, range extenders provide the ultimate balance between sustainability and convenience—a lesson we’ve learned firsthand.
